Janet Hutchens Janet Hutchens

Crayons, Quitters, and Doors

One of my clients went to a conference this weekend and as she put, “Took some brave steps.”

She gathered her gumption, stretched into possibility, took action, and as a result opened opportunities.

There was a door, a literal door, with …

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Janet Hutchens Janet Hutchens

I can see you! Or can I?

At last week’s Lady-Preneur MasterMeal, one woman shared some exciting news! She’s moving her business down from her second story location to a street level space.

“Oh, wow! That’ll be great visibility!” I excitedly remarked. She agreed but I detected …

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Janet Hutchens Janet Hutchens

SMarketing… Like a Lady

Continuing with this month’s theme of Leveraging, I’m going to dive into a subject many get squirmy about and frankly do their damndest to avoid.

Oh, they’ll pretend they have it all figured out but honestly, most rarely go …

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Janet Hutchens Janet Hutchens

Strengths, Superwoman, and Springsteen

Spring is on its way!!

My theme for May is all about Leveraging! And with that come some other cool things, like Spring Cleaning! Yes, the house but also of the mind, your marketing, your brand, your website, and more!

This week’s Question of the Week is about …

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Janet Hutchens Janet Hutchens

Masters, Amateurs, and 40 Years

The Question of the Week is a regular thing in my Brilliance Builders Alliance groups. I pose a question at the beginning of each week which we discuss during our Zoom calls. The conversations are truly amazing and impactful!

Questions range from …

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Janet Hutchens Janet Hutchens

Mastering Feedback

I had a conversation with a friend a few weeks back. It started out around Einstein’s quote, “The definition of insanity is doing the same thing and expecting a different result.”

She had heard it lots of times in the past but this time it really hit her. Her new job was …

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Janet Hutchens Janet Hutchens

A Woman’s #1 Self-Sabotage

When I first started out in business I made a classic mistake. One that would cost me dearly for over a decade in both money, time, and energy. And worst of all, I kept doing it!

It’s extremely common when you’re …

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Janet Hutchens Janet Hutchens

Your Ikigai & Your 3 Legged Stool

I know, I know… it sounds kinda ‘icky’ but really it isn’t. It’s frigging amazing!

Ikigia is a Japanese concept I use in my Discover Your Brilliance Course and when working with clients on everything from …

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Janet Hutchens Janet Hutchens

What’s a Mastermind?

I get this question enough that it's really worth discussing... and you should care... you should always care :)

A mastermind group is a small group of like-minded achievers who understand the value of sharing and …

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Janet Hutchens Janet Hutchens

Introverts & Marketing

This may surprise some of you but generally I’m very shy. Oh, I put on a good front but it has taken me (and still does) a fair amount of courage to enter a room with a group of people. I suppose to some I may come off as aloof but it’s not you, it's just …

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Janet Hutchens Janet Hutchens

Emotional Intelligence, Five Fears, & Love

What an amazing night last night! I hosted one of my Lady-Preneur MasterMeals. I’m never sure what to expect, how the conversation will go, and what will come up but a common thread always presents itself and last night was …

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Janet Hutchens Janet Hutchens

Are You Prone to Pre-Failing?

Did the tide go out? Is something in retrograde? I don't know about you but it seems everyone has pressed the pause button and/or gone doggone silent. Perhaps everyone is just …

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Janet Hutchens Janet Hutchens

The Three C’s and One E

WARNING: Pay no attention to the man behind that confusing and overwhelming schematic above!

Girlfriend, stop being afraid of marketing. It’s just Communicating. That’s all!

And if you love what you do, you love talking about it!

Hmmm.. seems simple enough - just talk about what you do.

But why is it that so…

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Janet Hutchens Janet Hutchens

Women’s #1 Most Common Pricing Mistake

Life requires change! Life is change! Heck, the very definition of life is change!

Merriam-Website: life; noun; the ability to grow, change, etc., that separates plants and animals from things like water or rocks.

Ladies, you are not a rock so stop hiding behind yourself.

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Janet Hutchens Janet Hutchens

What the heck is “Too Expensive” anyway?

Pricing Mistake #2.

Too expensive is completely subjective. What’s a good value to you could be too high for someone else and vice versa. And that makes the world go ‘round, Girl!

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Janet Hutchens Janet Hutchens

What Exactly is Branding?

“All I need is a logo and I’ll be golden.”

If I had a dime for every time I heard that I’d own the bank. And I don’t … at least not yet ;)

Ask a bunch of people what branding is and you’ll likely get a bunch of different answers.

Branding, I know, it’s your…

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Janet Hutchens Janet Hutchens

Pricing Mistake #3

“What is the value of my life?” a young girl asked her father.

OK… Hold on!

It’s a good story and worth getting back to, but first let’s talk a little about human nature.

You know what’s deeply human?….

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Janet Hutchens Janet Hutchens

What is the value of my life?

“What is the value of my life?” a young girl asked her father.

Instead of answering, the father told his daughter, “Take this rock and go sell it in the street market. If anybody asks about the price, just raise two fingers and don’t say anything.”

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Janet Hutchens Janet Hutchens

The Nurturer in Me

I remember it like it was yesterday.

Dar said “Whatever you do Janet, don’t get on that roller coaster with them. Just give them a hug and a kiss, wish them well, and remind them you’ll always be here when they get off.”

Ahhh… teenagers! Best advice I …

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Janet Hutchens Janet Hutchens

Pricing Mistake #4

You know what I hate? Surprises.

Actually that’s completely and absolutely not true. I love surprises!!

Heck, I get giddy just thinking about a surprise party, a wrapped present, or even someone holding …

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