The Hustle That Didn’t Hold

The truth about why abundance starts within—before it ever shows up in your bank account.

For years, I believed something very logical.

• If I worked hard enough…

• If I put in the hours…

• If I did the marketing…

• If I made the sales…

I would be financially set. My business would boom!

And to be fair?
The money did come in.

Sales were up. Clients were signing. Revenue was growing.

But there was a big, big, BIG problem …

A week ago, I made a bold decision: it was time to take a step (or two) up and into my brilliance by rebranding myself and creating a new website.

I was gung-ho for days — scribbling ideas, sketching visions, imagining the new expression of my work. And then, like clockwork, Doubt came calling.

• “Am I too old to be rebranding myself?”


• “Who do I think I am to take up more space?”

• 
“Maybe this is a sign I should stay where I am.”

Her voice was sharp, heavy, almost parental — the kind of authority that makes you want to shrink. For a moment, I almost did.

But then two things happened. …

I’ve noticed something again and again in my work with women entrepreneurs—especially those in the spiritual and healing space. It’s a moment I can almost anticipate, even before it happens.

We’ll be working together to bring their essence into form: crafting a website that reflects their truth, designing a logo that speaks their soul language, shaping a brand that fully embodies who they are and what they offer.

And then it happens …

Oh my goodness… I can’t even!!

At a recent conference, I met a radiant, spiritually abundance-focused woman—so much like many of you—who was done. After months of battling with a faceless, bargain-basement website company, she was exhausted. The language barrier alone had been a constant struggle, but what really broke her spirit was the complete lack of interest in her unique gifts, her story, and the essence of what she offers.

She told me …

Ok, let’s get real for a second, ladies.

Running a solo business—especially in the spiritual or heart-led space—isn’t just about having a great offer or beautiful branding. It’s about focus. And right now? We are living in the most distracted era in human history.

Every day you are bombarded with ideas, opinions, trends, gurus, hacks, messages, metrics, and algorithms. So how do you know what actually matters?

That’s where the concept of …

OK—it's time to get real, get grounded, and face some truth, ladies.

You can sage your office, script your affirmations, and align your chakras—but if you’re still stuck in these 5 money blocks?

You’ll stay stuck.
Still under-earning.
Still over-giving.
Still wondering why …

Ok ladies—today we’re going to dive into marketing.
And we’re pulling the curtain back on AI.

It’s not as scary as you think.
And truth bomb? It’s not going away.

Whether you’ve dipped a toe into AI tools or avoided them like a bad Multi-Level Marketing pitch, it’s time to talk about how this tech can actually support you as a heart-led solopreneur.

Because here’s the …

When I first started my business—and for many years (too many years)—I thought I had to know everything.

Or at least pretend I did.

“Oh, sure, I can do that!”

That was my go-to line. Confident on the outside… frantic Google search on the inside.
I’d hustle to figure it out, wasting precious time and—worse—blocking someone on my team from stepping up and shining in their brilliance.

• Maybe it was the Virgo in me.

• Maybe the …

Let’s talk money, honey.

My relationship with money used to be horrible.

In fact, I had no idea that I even had a “relationship” with money. I just thought it was this stressful, mysterious thing that constantly loomed over my shoulder, whispering fears and judgments.

Honestly? I was scared of it.

I wasn’t …

On a recent flight, I watched a film I hadn’t expected to move me so deeply — Temple Grandin.

Maybe you’ve seen it. Maybe you’ve never even heard of her. But Temple’s story stayed with me.

• She didn’t speak until she was four.

• Doctors urged her mother to institutionalize her.

• Teachers didn’t know what to do with her.

• The world told her she was broken.

But Temple saw…

There’s a sneaky little myth floating around the spiritual world that goes something like this:

“If it’s meant to be, it will just… happen.”

But here’s the truth no one likes to admit:


The Universe doesn’t reward stagnation.


• It meets momentum.

• It meets movement.

• It meets you — halfway!

Too many brilliant, soulful women sit on the edge of…

Are these the quiet thoughts that swirl in your mind when you think about emailing your list?


• "What if I'm bothering them?"


• "I don’t want to sound salesy or pushy."


• "Who am I to show up in their inbox like a big brand?"

If so, you’re not alone — maybe women entrepreneurs do, especially those who have been called to serve, however…

Every woman who chooses to lead, create, or build something meaningful will eventually face it: the sting of someone else's projection.
Their judgment.
Their dismissal.
Their silent exit.

And if you’re not careful, it can make you question everything.
It can make you pull back your light, shrink your power, and second-guess the very brilliance you were born to share.

Recently, I faced …

I’m watching Ted Lasso (for the second time) and midway through the 2nd season. Keeley is gathering her strength for her upcoming Vanity Fair photoshoot.

Roy questions how she could possibly be nervous. He reminds her of all of the amazing and daring things she’s done in the past like jumping out of an airplane topless, eating a …

In our Brilliance Builders Alliance call last week, a common thread presently itself - Getting out of our own way.

We all do it. It’s instinctual in fact, but there are ways to move beyond it.

Do this? Don’t do that? Should I? Shouldn’t I? What if? Ahhh… the endless …

I went to North Carolina over the weekend for a wedding. It was beautiful and prefect in every aspect! The best part-just about everyone was up and dancing the whole time! Even the few wallflowers kept time with a tapping toe, knee, shoulder or head bob.
Earlier that day, a group of us ventured …

OMG! Where has the month gone? I can’t believe it’s almost July!
I know you’ve been doing a lot of cleaning and clearing of both physical and mental clutter. Now I have one more task to springboard you into next month’s theme-Clarity.

Lately everything I see and hear is asking me “What do you want?”

About 10 years ago, I went to an …

This past weekend I was having a conversation with a friend about pet peeves

“You know what drives me crazy?” I expressed

“Men who …

In India, it is believed that the Goddess Lakshmi only steps inside if your home is clean. She is the goddess of wealth, fortune, power, beauty, fertility and prosperity.

In China, it is believed that good luck enters through the …

Kintsugi, meaning ‘golden seams’, is the Japanese art of repairing ceramics with lacquer dusted or mixed with powdered gold, silver, or platinum, leaving a gold seam where the cracks were.

The practice of Kintsugi highlights and emphasizes …